‘Froyo Picasso’ Brand Activation

    To beef up Tutti Frutti’s social media presence, the Froyo Picasso campaign was designed to create user-generated content and get customers excited about the beauty of the self-serve experience at the same time.

    The month-long campaign encouraged Tutti Frutti fans to snap their froyo masterpiece on the weighing scale at the register and hashtag it on social media to win free froyo.

    The campaign included POS material, social media content and an in-store event at one of their busiest sites.